In the midst of an endless month in 2020, I found myself at the height of my social selling career. I was part of a coaching program led by someone I had specifically sought out because she had a unique gift for helping people break free from the spammy, pushy marketing tactics that dominated network marketing. Instead, she taught us how to build an authentic business. For a while, I believed this was exactly what I needed: a way to create success in the social selling world by building an online presence and a business I loved, all while staying true to my own voice.
But as I sat on those coaching calls, I felt a stirring in my soul telling me that there was more for me than selling. I remember watching a fellow social seller struggle with her business goals, listening to her challenges, and hearing the coaching she was getting. The advice was always around how she was selling, approaching her media posting, the voice she was using when she sent messages and what she was thinking when she talked to her team. But there was something in me that began to question it all. What’s the point? I thought. Sure, I could sell a hundred more units of my product this month and get another free trip, or reach another business goal, but it was always the same cycle. No matter how many products I sold or how many goals I reached, there would always be another month, another target, another cycle of striving. Was that it? Was my life truly about chasing numbers, selling products, and pushing for more month over month? My purpose in life wrapped up in a company and product as being the answer? The more I thought about it, the clearer it became: I was using everything I loved—the things I genuinely enjoyed and believed in—as a way to sell a product. And if the company changed its compensation plan tomorrow, I would just go sell something else. Was that the point of my life? Was that the legacy I wanted to leave? A seller of things?
I wanted something more meaningful. I wanted to be someone who could help people not just in business, but in life. I wanted to coach people through their real struggles—not just helping them with a sales funnel or how to close conversations, but with their families, their relationships, and their mental and emotional well-being. I could see it on those calls, the frustration and confusion that wasn’t about business at all. It was about the stress of their home lives, their marriages, and the struggles they were facing as parents, friends, and partners. Those were the real problems—not the business. Their real lives lacked purpose, and instead of talking about the real problems, they were chasing a stay at home mom’s dream of selling while the kids napped, trapped in the image of becoming someone they weren’t.
it felt like everything had to be framed around business, but I could hear the real cry for help coming from elsewhere. It wasn’t their business that needed fixing—it was their lives. Their relationships. Their mental and emotional balance. I could see it so clearly, but in that space, the conversation always circled back to the next mindset tool to help them unwrap from their emotions around the loss of a sale or a team member leaving. But it wasn’t really about their monthly sales–their home-life was affecting how they showed up in their busienss. They were bringing their other life into the mess of trying to be a successful social seller, and they didn’t know how to marry both roles of who they were, how to get their family onboard, or how not to lose themselves in the process. We could help them all day with team conversations and mindset mantras around how to market successfully, but if at home they weren’t happy, then what was the point of any of it??
So I went back to school, inspired by that same social selling coach–I went to the same school she certified from. And I coach you on the things that I know really matter to you–the problems that keep you up at night. I help you get clarity on what truly matters—life, relationships, authenticity, and purpose—not just sales targets and business goals.
What’s fascinating to me is that the coach I admired and followed also made a shift. She, too, realized that what really mattered was not just growing a business—it was about the person behind the business. Like me, she saw that so many people were caught in the cycle of selling and problem-solving thier business goals, but what they truly needed was coaching around their life: a way to connect with themselves, to feel comfortable in their own skin, and to figure out what they really wanted out of life.
The point, for me, became clear: It’s not about what we sell or the business we build—it’s about who we are as individuals. It’s about embracing our stories, our struggles, and our passions. It’s about living authentically, beyond the products we promote or the goals we chase. And when we tap into that truth, everything else falls into place—business, relationships, and personal fulfillment. And the pont of our life is that we are living within our purpose. That’s the point. To find out what really matters to you.
